01 / GUT
BIOME
Digestive SupportFor the everyday rhythm of a happy tummy.
SMALL ROUTINES. BIG LOVE.
For their happy.
For their healthy.
For furry lives.
A little more care for the ones who make
your world a little brighter.
A LITTLE CARE. A LIFETIME OF LOVE.Made for your favourite company.
01 / THE COLLECTION
Different needs.
The same big love.
Get to know three focused ranges,
each with a different role in everyday care.
02 / SKIN & COAT
DERMA
Skin & Coat SupportA little care for every cuddle-worthy coat.
03 / MOVEMENT
FLEX
Joint & Mobility SupportFor their next little adventure, together.
A first look at our upcoming collection. Packaging shown is a design concept; final formulas, suitability and serving guidance will be confirmed before launch.
A LITTLE HELP FINDING YOUR WAY
What makes their
tail wag?
Explore a care focus for your companion.
A starting point for discovery, one paw at a time.
THE CARE EXPLORER
Where would you like to start?
Explore our ranges. This guide does not diagnose conditions or prescribe supplements.
02 / THE FURMULA APPROACH
Curiosity meets care.
Love is always the starting point.
Purpose in every range
Three clear care focuses, so you can understand what each product is being developed for.
Clarity comes first
Our goal is straightforward information about ingredients, suitability and serving guidance.
Every pet is an individual
Age, diet and health needs all matter. The right routine starts with understanding your companion.
OUR FUTURE STORE · CONCEPT VISUAL03 / STEP INTO OUR WORLD
A place for paws.
And their people.
Imagine a space where questions are welcome, care feels personal, and every visit begins with a shared love of animals.
Discover the vision behind the FURMULA experience.
GOOD QUESTIONS, THOUGHTFUL ANSWERS
Let's get
to know each other.
What is FURMULA?+
FURMULA is a pet nutrition brand developing focused everyday care ranges: BIOME, DERMA and FLEX. Our guiding idea is simple: For Furry Lives.
When can I buy the collection?+
Our debut collection is in development. Prices, launch availability and final product details will be announced here when confirmed.
Are the products for both dogs and cats?+
Species suitability is still being finalised for each formula. Please follow the final product label and ask your veterinarian before introducing a supplement.
What is Furmily?+
Fur + family. Furmily is our planned community for pets and their people, a place for shared experiences and a closer connection to FURMULA. Membership details are coming later.
